Black Cliff Media Keeps IT Companies on Track, by visualizing Blueprints for Zero Outage Futur
What happens when leviathans technicians manage to meet to propose a strategy to handle major IT incidents and costly downtime? Well, the smart switches to a creative digital agency, who has passion, artistic vision and has business acumen to deliver messages.
Enter Black Cliff Media, who is not a stranger to blend the cutting-edge design with video and graphics. The agency has taken a marketing initiative by producing a fully responsive registration site to announce the summit. Welcoming the participants, this displays the original design of the London skyline.
Representatives of associate members (Brocade, Cisco, IBM, Juniper, NetApp, SAP, SUSE, Swisscom and T-Systems) are here to ensure that well-oiled BCM marketing bills maintain tempo, encourage healthy discussions, brain-storming and helping each other to solve IT quality problems.
Black Cliff Media leverages the shared quality that exists between two very unique sectors, IT industry present and motorsport F1. With a similar push F1 for the rapid implementation of advanced and ever-expanding technologies, high-speed connectivity and the use of various specialists, BCM has found their deception to create interesting themes and design narratives for the campaign.
BCM uses separate animated videos to handle each of 4 workflows: Processes, People, Platforms and Security, each of which has been identified as a safeguard against power outages. The video depicts members of the association as a precision team with a synchronized approach to tackling distractions and developing quality standards. Different F1 themes feature anatomical and automotive imagery that are highly customizable with a rapidly recognizable on / off-track scenario, each frame being turned on by the video whiteboard technique. http://bit.ly/ZOIS
Understanding IT industry and culture is very important in achieving the origin of designing.
Like Edward Loades, Managing Partner of Black Cliff Media, explains: “The analogy of Formula 1 team works really well because it represents the concentrated effort the association needs to achieve its goals.”
Not satisfied just sliding behind the success of their F1 themed videos, BCM explains the technical aspects of association standards with pop-up walls. Throughout the event, the BCM field video production team filmed the entire event that included in-depth interviews with project leaders to create a video highlighting.
Black Cliff Media’s attention to detail knows no bounds, in addition to the above-mentioned creative design examples, focused and coherent messages are enforced using a variety of creative marketing methods. The Agenda flyer echoes the same London skyline design as its effect. Similarly, ensuring that real and specific reminiscence goals are available; special, heavy metal car F1 memory stick assigned. Goodie bags and stationery are all consistent with ZOIS and F1 brands.
With the F1-themed project now in the agency’s rearview mirror, Loades emphasizes the persuasive and inclusive nature of the project design: “The theme generates exceptional excitement from the participating members, and encourages external IT companies to join the association.”
Charged by superpowers spawned during top executive events, as well as continued buzzing, denying the usual setbacks of post-event campaigning, Black Cliff Media has ensured a new lap time by staying afloat. In accordance with their own creative race line.